Science Communication

The PR managers and science communication specialists will discuss, share, and disseminate strategies how to address general public, press, students, or other specific audiences, how to organize events or how to guide researchers to present their research and transmit their knowledge to non-specialists. Learning how to demonstrate the practical impact of research to the general public is considered critical in order to achieve long-term support to the scientific endeavours in partner institutions and their home countries.

Main areas of interest and priorities of the Focus Group

International visibility

  • Attracting international media and issue press releases
  • Engaging scientists in international visibility
  • Twitter as the dominant international medium

Engaging scientists in science communication

  • Engaging scientists to provide content for communications and events
  • Building cooperation and relationships with scientist

Open science and communication with general public

  • Open science
  • Citizen science
  • Communication with general public and stakeholders
  • Presenting difficult topics attractively, clearly and accurately
  • Engaging different target groups and creating content
  • Increasing basic research presence in media

Social media

  • Tailoring content for different social media and target audiences
  • Encouraging scientists to present themselves on social media


Focus Group Members 

Focus Group Chair: 

Jana Šilarová - Masaryk University – CEITEC; jana.silarova@ceitec.muni.cz

Members of the Focus Group: 

Lenka Rudišová - St. Anne's University Hospital Brno/ ICRC; lenka.rudisova@fnusa.cz

Jozef Ukropec - Biomedical Research Center SAS; jozef.ukropec@savba.sk

Ján Sedlák - Biomedical Research Center SAS; jan.sedlak@savba.sk

Joanna Orlowska - Medical University of Lodz; joanna.orlowska@umed.lodz.pl

Kinga Zel - Medical University of Lodz; kinga.zel@umed.lodz.pl

Srećko Gajović - School of Medicine - University of Zagreb; sgajovic@hiim.hr

Žemartas Budrys - Vilnius University - Faculty of Medicine; zemartas.budrys@cr.vu.lt

Elīna Erdmane - Latvian Institute of Organic Synthesis; elina@osi.lv

Karolina Kalocsai - Semmelweis University; kalocsai.karolina@semmelweis-univ.hu